PRIVACY POLICY

Last updated: 20/06/2026

Eternity Blanks (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, place an order with us, contact us, or otherwise interact with our business. It also explains your rights under UK data protection law.

This policy is intended for business customers and website users. Eternity Blanks sells to businesses only.

1. WHO WE ARE

Business name: Eternity Blanks
Business type: Sole trader business
Address: 48 Brookside, Collingham, Wetherby, West Yorkshire, LS22 5AN
Email: info@eternityblanks.co.uk

For the purposes of UK data protection law, Eternity Blanks is the data controller of your personal data.

2. THE PERSONAL DATA WE COLLECT

We may collect, use, store and process the following personal data:

2.1. Information you provide to us
This may include:

your name
business name
billing address
delivery address
email address
telephone number
payment and transaction details
order details
correspondence you send to us by email, website contact form, social media or otherwise
any other information you choose to provide when contacting us or placing an order

2.2. Information collected automatically through our website

When you visit our website, we may automatically collect certain technical and usage information, such as:

IP address
browser type and version
device information
time zone setting
pages viewed and how you use our website
referral source
cookies and similar technologies where used

2.3. Payment information

If you make a purchase through our website, payment information may be collected and processed by our payment provider(s). We do not store full card details ourselves unless expressly stated otherwise.

3. HOW WE COLLECT YOUR PERSONAL DATA

We collect personal data in the following ways:

when you place an order on our website
when you create an account, if account functionality is available
when you contact us by email, social media, contact form or otherwise
when you subscribe to marketing emails, if you choose to do so
when you browse or use our website
from cookies and analytics tools used on our website
from payment providers, delivery providers or other service providers involved in fulfilling your order

4. HOW WE USE YOUR PERSONAL DATA

We use your personal data for the following purposes:

4.1. To process and fulfil orders

Including to:

process payments
supply Goods you have ordered
arrange dispatch and delivery
send order confirmations and service updates
manage returns, refunds, replacements or order issues

4.2. To communicate with you

Including to:

respond to enquiries
provide customer service and support
deal with complaints or issues relating to orders
notify you about important updates relating to your order or our services

4.3. To manage and improve our business and website

Including to:

administer and protect our business and website
troubleshoot problems and monitor website performance
analyse how our website is used
improve our products, services and customer experience
maintain records for internal business administration

4.4. To comply with legal and regulatory obligations

Including to:

keep accounting, tax and business records
comply with legal obligations and requests from regulators or public authorities
establish, exercise or defend legal claims

4.5. To send marketing communications

Where you have opted in, or where we are otherwise permitted by law, we may use your contact details to send you updates about Eternity Blanks, new products, offers or business news. You can unsubscribe from marketing emails at any time.

5. OUR LAWFUL BASES FOR PROCESSING YOUR DATA

Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the circumstances, we rely on one or more of the following:

5.1. Contract
We process your personal data where necessary to:

take steps at your request before entering into a contract; and/or
perform our contract with you, including processing orders, taking payment, dispatching goods and responding to order-related queries.

5.2. Legal obligation

We may process your personal data where necessary to comply with legal obligations, including accounting, tax, fraud prevention, consumer and trading law, and responding to lawful requests from authorities.

5.3. Legitimate interests

We may process your personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests. These legitimate interests may include:

running and improving our business
operating and securing our website
responding to enquiries
preventing fraud
keeping records of transactions and communications
understanding how customers use our website and services
recovering sums owed to us
protecting our legal rights

5.4. Consent

Where required by law, we will rely on your consent, for example for certain cookies or certain direct marketing communications. Where we rely on consent, you may withdraw it at any time.

6. WHO WE SHARE YOUR PERSONAL DATA WITH

We may share your personal data where necessary with the following categories of third parties:

payment providers, to process payments securely
delivery and courier companies, to deliver your orders
website hosting, ecommerce platform and IT service providers, to operate and support our website and systems
professional advisers, such as accountants, insurers, legal advisers and other professional service providers where necessary
analytics and marketing providers, where used to help us understand website traffic or send communications
government bodies, regulators, law enforcement agencies or courts, where we are required to do so by law or where necessary to protect our legal rights

We require third parties who process personal data on our behalf to respect the security of that data and to process it lawfully.

We do not sell your personal data to third parties.

7. INTERNATIONAL TRANSFERS

We sell within the UK only. However, some of the third-party service providers we use (for example, website, payment, email or analytics providers) may process personal data outside the UK.

Where personal data is transferred outside the UK, we will take steps to ensure that appropriate safeguards are in place as required by UK data protection law, such as:

transfers to countries recognised as providing adequate protection; or
use of approved contractual safeguards.

8. DATA RETENTION

We will only keep your personal data for as long as reasonably necessary for the purposes for which it was collected, including for satisfying legal, tax, accounting, reporting and record-keeping requirements.

In practice, this may mean that we keep:

order, payment and accounting records for as long as required by tax, accounting and legal obligations
customer correspondence and account records for as long as necessary to deal with orders, disputes, complaints and business administration
marketing records until you unsubscribe or ask us to stop contacting you, unless we need to retain a suppression record to ensure we honour your request
website analytics and technical data for as long as reasonably necessary for website administration, security and analysis

When we no longer need your personal data, we will delete it or anonymise it where appropriate.

9. DATA SECURITY

We take appropriate technical and organisational measures to protect personal data against accidental loss, unauthorised access, misuse, disclosure, alteration or destruction.

However, no transmission of data over the internet or website storage system can be guaranteed to be completely secure. If you believe your interaction with us is no longer secure, please contact us immediately.

10. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have the following rights under UK data protection law:

Right of access – to request a copy of the personal data we hold about you
Right to rectification – to ask us to correct inaccurate or incomplete personal data
Right to erasure – to ask us to delete your personal data in certain circumstances
Right to restrict processing – to ask us to suspend or restrict the way we use your data in certain circumstances
Right to object – to object to our use of your personal data where we rely on legitimate interests, and to object to direct marketing
Right to data portability – to request transfer of certain personal data to you or another provider in certain circumstances
Right to withdraw consent – where we rely on consent, you can withdraw that consent at any time

These rights are not absolute and may only apply in certain circumstances.

If you wish to exercise any of your rights, please contact us at info@eternityblanks.co.uk.

11. COMPLAINTS

If you have any concerns about how we handle your personal data, please contact us first and we will try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues.

ICO website: https://ico.org.uk
ICO address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

12. MARKETING COMMUNICATIONS

If you opt in to receive marketing from us, we may send you emails about Eternity Blanks, our products, offers, updates and related business news.

You can unsubscribe from marketing emails at any time by:

clicking the unsubscribe link in any marketing email; or
contacting us at info@eternityblanks.co.uk

We may still send you non-marketing communications where necessary, such as order confirmations, dispatch updates, service messages or correspondence about your account or purchases.

13. COOKIES AND WEBSITE TRACKING

Our website may use cookies and similar technologies to:

enable core website functionality
remember preferences
understand how visitors use our website
improve website performance
support analytics or marketing activity, where applicable

You can usually control cookies through your browser settings. Where required by law, we will request your consent before placing non-essential cookies on your device.

14. THIRD-PARTY LINKS

Our website may contain links to third-party websites, plugins or social media platforms. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control those third-party websites and are not responsible for their privacy practices. We encourage you to read their privacy policies.

15. CHILDREN

Our website and products are intended for business customers and are not directed at children. We do not knowingly collect personal data from children.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, legal obligations or the way we process personal data.

Any updated version will be posted on our website with a revised “Last updated” date.

17. CONTACT US

If you have any questions about this Privacy Policy or about how we handle personal data, please contact:

Eternity Blanks
48 Brookside, Collingham, Wetherby, West Yorkshire, LS22 5AN
Email: info@eternityblanks.co.uk